“Know Thy User, for He Is Not Thee”

David S. Platt’s first, last and only law of user experience design: “Know Thy User, for He Is Not Thee”.

I like this, and enjoyed reading his opinion on the future of applications in the latest MSDN magazine. A point recently underscored extremely well by the new Tesco iPhone application ad. A brilliantly executed ad for a simple app feature – well simple if you can get to the device camera stream.

One day, one day…

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